Google Merchant Center is a platform by Google that allows online sellers to upload their product data that is used by Google Shopping and other Google services such as Google Ads. It's a central hub where you can submit information about your products, such as their names, descriptions, prices and images which are then shown on Google Search listings, either in the search results or on the Shopping tab.

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Syngis Software Development are experienced working with Google Merchant Center and integrating Shopping Data Feeds. We've been using Google Merchant Center since the product was released. We ensure that your product feed information is being received by Google Merchant Center and we optimise the product information within the feed to ensure your product listings have maximum exposure.

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Using Google Merchant Center you can:

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Boost visibility

 

Google Shopping Ads can appear at the top of Google search results or within the "Shopping" tab, providing increased visibility for your products.

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Reach a targeted audience

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Using this platform you can reach customers who are actively looking for products similar to what you offer, increasing the chances of attracting potential customers.

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Drive quality traffic

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As customers can see product images and prices upfront, they are more likely to click on those links, resulting in higher quality traffic to your website.

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Increased conversions

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The combination of visual images and relevant product information can lead to higher conversion rates as customers are better informed before clicking on your product.

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Monitor performance

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Google Merchant Center provides insights into your product performance, helping you understand which products are performing well and which need optimising.

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Google Merchant Center is an essential tool for e-commerce businesses.

We can make sure that you're listed and remain competitively strong in your market by appearing in all relevant searches by your potential customers.